It is an ultimate requirement to have amazing products if you want to have a better brand name in the market. Next, you need to make sure that you are using top quality packaging and shipping methods to get the product delivered to your customers. While these aspects are important, your most loyal customers are still going to look for the affordable deals. That is mainly due to the fact that costs of shipping can be one of the reasons your customers would want to buy your products or not. The number one reason for the shopping carts getting abandoned is the unexpected shipping costs. It will not be possible for you to offer free shipping all the time but you can use the free shipping offers as a way to promote your brand. Remember, the main goal is not all about getting the sales enhanced. It is mainly about telling the customers why they need to stick with your brand in the future. Is free shipping a real thing? One thing that you need to keep in mind here is that no company is going to offer you shipping of your products for free. So, when you are offering free shipping to your customers, you are actually absorbing some costs. In this scenario, the first thing that you are going to have to do is to calculate whether the free shipping will work for you in a specific scenario. In most of the cases, you are not going to find it a viable option. But there are some situations in which you can find a margin to offer free shipping. For instance, you can offer shipping on the products whose shipping costs are not quite higher. In rest of this article, we are going to talk about the ways you can offer free shipping. Set a minimum order requirement You can set a condition of the minimum order cost for the free shipping to be available. This way, the customers will browse for more products, and it is going to help your business in a lot of other ways. In a lot of situations, they may end up ordering the products for which you are not offering free shipping. The major advantage of this approach is that the loss of money you are suffering due to free shipping is going to be covered well. In fact, you may be able to get more sales. Increasing prices of your products The word ‘free shipping’ is a powerful slogan which has the capability to convince your customers. In this scenario, they are not going to mind paying more for a product than its original cost. Total cost of the product is still going to be less than one that includes shipping costs; and that’s what is going to be enough to convince a customer to buy from you. Free shipping on selected items
This one is a no brainer. Look at the products which are capable of giving you higher profit margin. Such are the products which are not quite popular due to their types. When you offer free shipping, there are going to be a lot of people who would want to buy such products from you.
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Winfred Weston
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